Hello and welcome to my first ever blog post. My name is Emma, I am 19, I study Law at University, and I have been on Youtube (and Instagram) as ‘Compassion is the Fashion’ for around 8 months now—the main focus of both being cruelty free beauty, fashion and lifestyle. I am so excited to turn my passion for compassionate living into blog form and to bring you all along with me.

Being a student means that the majority of my possessions are very affordable (i.e cheap lol). Thus, I am excited to create blog posts that contain makeup looks using mainly drugstore products, cheap and affordable DIYs and cute—and not so pricey— OOTDs!

I started my cruelty free path over a year ago now. My passion for cruelty free living grew out of the research I did, regarding the cruelty humans inflict on animals on a daily basis, the majority of which serves nothing but our own vanity. It was awful discovering that for 17 years of my life I had been so ignorant to the true horrors of animal torture and exploitation and although I’m am pleased to finally see the cruelty for what it is, it is bittersweet. The cruelty is still occurring today and so through my corner of the internet, on this blog, my Instagram and Youtube, I try to show how easy it is to adjust the side of life that is not conventionally recognised as inflicting animal suffering and to be another voice for the voiceless.

The cruelty free community I have discovered this past year has honestly warmed my heart, and I am so elated to be a part of it. Thank you for the support I have received already, on my other platforms. It honestly makes me so happy that there is a community of people fighting for animal rights. What wonderful and compassionate people you all are!!

I know this was short, but hopefully the best is yet to come…

Compassion is the Fashion,

x Emma

Q O T D “Be like the sun; never let the opinions of those who hate you dull your shine.” ― Matshona Dhliwayo



Author: Compassion is the Fashion

I make videos on cruelty free beauty, fashion and lifestyle: https://www.youtube.com/compassionisthefashion. Contact: Instagram dm @compassionisthefashion or citfemma@hotmail.com

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